Interview with Christian Sommer – EuropeÔÇÖs place in a multipolar world

“IN GERMANY, WE GREW UP EXPECTING OUR PRODUCTS TO LAST 100 YEARS – AND BRANDS LIKE SIEMENS AND MIELE STAND FOR LONGEVITY. BUT TODAY’S WORLD IS FORCING US INTO MUCH SHORTER CYCLES,” SAYS CHRISTIAN SOMMER. HE IS CEO & CHAIRMAN OF THE GERMAN CENTER FOR INDUSTRY AND TRADE SHANGHAI CO. LTD, A SUCCESSFUL PLATFORM FOR GERMAN-CHINESE CONTACTS AND BUSINESS.

INTERVIEW WITH CHRISTIAN SOMMER – HOW DO GERMAN MEDIA VIEW CHINA?

“WESTERN MEDIA ARE ALWAYS AMBIVALENT BECAUSE THEY ARE VERY CRITICAL AND THEREFORE OFTEN FOCUS ON NEGATIVE TOPICS,” EXPLAINS CHRISTIAN SOMMER. SINCE 2005, HE HAS BEEN CEO & CHAIRMAN OF THE GERMAN CENTER FOR INDUSTRY AND TRADE SHANGHAI CO LTD, AN INSTITUTION FOR GERMAN COMPANIES VENTURING INTO THE CHINESE MARKET AND A MEETING PLACE FOR THE GERMAN COMMUNITY FOR BUSINESS AND SOCIAL EVENTS.

INTERVIEW WITH CHRISTIAN SOMMER – HOW IS GERMANY PERCEIVED IN CHINA?

“WE TRY TO AVOID CRISES IN GERMANY BY PLANNING – OFTEN A YEAR IN ADVANCE,” SAYS CHRISTIAN SOMMER. HE IS CEO & CHAIRMAN OF THE GERMAN CENTER FOR INDUSTRY AND TRADE SHANGHAI CO LTD, A SUCCESSFUL PLATFORM FOR GERMAN-CHINESE CONTACTS AND BUSINESS.
IN CHINA, PLANNING TENDS TO BE DONE ON A QUARTERLY BASIS, WHICH ALREADY INCLUDES MEASURES FOR IMPLEMENTATION IN THE FACE OF CONSTANTLY CHANGING GLOBAL CONDITIONS.